Important Announcement: Morningstar has confirmed its participation in the 138th Canton Fair---It will make the global debut of multiple new smart massage chair models.

As a leading cross-border enterprise deeply engaged in the massage chair industry for over a decade, Hefei Chenxing will showcase a range of new smart massage chair products (soon to be launched globally) at the 138th China Import and Export Fair (Canton Fair). The 3rd phase of this session’s Canton Fair, themed "Better Life", will be grandly held at the China Import and Export Fair Complex from October 31 to November 4. Hefei Chenxing will welcome buyers from more than 200 countries and regions worldwide at the Health and Leisure Exhibition Area (Booth No.: 9.2I18-19), fully demonstrating the brand’s technological innovation capabilities and ambition for global layout.

The 138th Canton Fair covers a total exhibition area of 1.55 million square meters, with over 30,000 exhibitors. According to data from the 137th Canton Fair, the number of offline overseas buyers reached 289,000, covering 219 countries and regions. It serves as a core platform for cross-border enterprises to connect with global business opportunities. Hefei Chenxing’s participation in this fair is not only a key step in its brand’s internationalization strategy but also aims to leverage the Canton Fair’s global influence to convey high-end massage solutions from "Made in China" to the world.

New Product Lines to Be Globally Launched, Precisely Adapting to Global Market Demands

Based on in-depth insights into the global massage chair market, Hefei Chenxing will showcase three new product series at the fair, tailor-made to meet the differentiated needs of the high-end European and American markets, mainstream Asian markets, and emerging Southeast Asian markets. These products are expected to be officially launched globally in December 2025.

High-End Flagship Model 131 Robot: Health Technology Empowers Luxurious Experience

Exclusively customized for the high-end European and American markets, the 131 Robot flagship model is equipped with the newly developed sonic movement. Through SL rail sensing technology, it can automatically and intelligently identify the user’s spinal curve and muscle stiffness, accurately matching massage programs for key areas such as the neck, shoulders, lower back, and legs. The product innovatively integrates a graphene full-range heat therapy module, with heat coverage increased by 39% compared to traditional products. Combined with the zero-gravity space capsule design, it delivers a deep relaxation effect. Having obtained CE certification, this model is expected to be priced at over USD 3,000 upon launch, precisely targeting middle-to-high-income households and high-end wellness institutions in Europe and America.

Mainstream Cost-Effective Model 357L: Balancing Practicality and Space Adaptability

Focusing on the cost-effectiveness needs of the Asian market, the 357 series is perfectly suited for small-sized home scenarios in Japan, South Korea, and other countries. Equipped with customized Chinese-style massage programs, it reproduces traditional techniques such as tuina (Chinese therapeutic massage), kneading, and tapping. Meanwhile, it optimizes the energy consumption of the core motor, with a standby power as low as 0.5W, catering to the preference for energy-efficient products in the Asian market. The localization rate of this product’s components reaches 79%, and on the premise of ensuring core performance, its end price is controlled under USD 1,000. It is expected to become a core best-selling model in the Southeast Asian and East Asian markets.

On-Site Interactive Experience Upgraded, Multiple Benefits for Global Buyers

To enhance the buyer experience, Hefei Chenxing has set up an "immersive experience area" at the Canton Fair, where professional sales staff will provide one-on-one on-site explanations of product functions and guide experiences. For buyers who sign intentional orders on-site, tiered price discounts will be offered: a 10% discount for a single order of 50 units or more, and priority support rights for global after-sales service outlets as an additional benefit for orders of 100 units or more. In addition, the brand will release its 2026 cross-border cooperation plan on-site, including value-added services such as upgrading the overseas warehouse restocking efficiency to within 72 hours and providing support for customized product development, further strengthening in-depth cooperation with global distributors.

"The Canton Fair is an important window for us to showcase new products and connect with global business opportunities. We look forward to exploring market potential together with global partners through technological innovation and localized operations," said a representative of Morningstar.

Exhibition Information for the 138th Canton Fair

Exhibition Time: October 31 - November 4, 2025 (9:30 AM- 18:00 PM)

Booth Address: Health and Leisure Exhibition Area, China Import and Export Fair Complex [9.2I18-19]

Contact Person: Sally

Phone/WeChat/WhatsApp: +86 187 5690 6956